Key features

• Multi-tenant store setup - create a new shop in minutes
• Customizable storefront via editor, plus full layout overrides for advanced users
• Browser-based admin panel for products, orders, customers, content and appearance
• Bulk operations and efficient workflows for day-to-day store management

My role

• Co-created the platform architecture and maintained it over years
• Built the storefront templating system and customization model
• Developed the admin panel workflows (including bulk management)
• Supported customer customizations and platform evolution

Tech

ExtJS (admin) - PHP (Zend Framework) - MySQL - custom storefront templating - multi-tenant SaaS

Why it existed

To make e-commerce accessible for non-technical users, while keeping enough flexibility for deep customization when needed.